Insight 45 - Magazine - Page 15
Buying
British
50% RECOGNISE MADE IN BRITAIN TRADEMARK AND 44% WOULD BUY
MORE BRITISH GOODS WITH CLEAR MADE IN BRITAIN LABELLING
F
ollowing calls for a ‘Buy British’
campaign, YouGov polling reveals
that 50% of UK adults recognise
the official Made in Britain trademark,
and 44% would be encouraged to buy
products with the label.
Made in Britain is a trade organisation
representing more than 2,160 UK
manufacturers. Members, who must
demonstrate their commitment to
UK manufacturing and a series of
sustainability and ethical standards,
display the Made in Britain trademark
on their products and wider branding
as a mark of distinction. Last month,
the organisation reported a surge in
businesses applying to be members
of Made in Britain since America’s
‘Liberation Day’ tariff announcements,
with applications increasing by 20% in
April.
Now, polling has revealed the extent
to which the official Made in Britain
campaign has gained traction with
British consumers, with 50% of UK adults
recognising its trademark.
The survey also found that 44% of
Britons would be encouraged to buy
British if domestically-manufactured
goods carried clear Made in Britain
branding. This is only slightly fewer than
those who said price relative to non-UK
products (46%) and availability (45%)
were the main factors.
Last month, the Liberal Democrats were
among those calling for a national ‘buy
British’ campaign, including the use of
clear ‘Made in Britain’ labelling. Made
in Britain has backed this suggestion
and has written to Sir Kier Starmer,
Kemi Badenoch and Sir Ed Davey to
underline its established, industryled, not-for-profit, independent and
widely recognised efforts to support UK
manufacturing in the UK and around the
world.
The broad recognition of the Made in
Britain trademark is a major milestone
for the not-for-profit trade organisation,
which was established in 2015 to
champion British manufacturing and help
businesses to sell more of their UK-made
goods. Its trademark appears on tens
of thousands of UK-made goods, from
construction materials to luxury clothing,
as a mark of provenance and distinction.
Made in Britain CEO, John Pearce said:
“The Made in Britain trademark only
appears on products that are verified
as being manufactured in the UK and
member organisations must also
demonstrate their commitment to our
social and ethical standards. As a result,
shoppers, consumers and businesses
throughout supply chains know that
products carrying the trademark really live
up to what it means to be Made in Britain.
“Businesses and government are
reorienting supply chains and shoring
up new trade deals to support British
manufacturing, meanwhile consumers
are looking for more British-made goods
as a result of the recent turbulence. We’re
growing every day as businesses realise
the value of celebrating their Britishness,
and we’ve seen a huge surge in interest,
with membership enquiries doubling in
the month since the introduction of tariffs
on goods exported to America.
“The recent tariffs and economic
turbulence have rightly drawn attention
to the value of British-made goods, so
we’re pleased to be helping businesses to
proudly fly the flag and stand apart from
their global competitors.
“Today, we have over 2,160 manufacturers
in our membership, with tens of
thousands of products bearing our
trademark. 50% of all UK adults recognise
our logo which they’ll have seen on
products ranging from vans and wheelie
bins to medical gowns and coffee makers.”
For more information on the Made in
Britain campaign, visit the website:
www.madeinbritain.org
biz4Biz.org
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